Manchester’s reputation for producing artists with something to say continues with the rise of MCult, a trio whose music is rooted in honesty, resilience and purpose. The group have officially signed with AudioWave Records, a global label recognised for its work across music, sync, media and international artist development, marking a significant step forward in their journey.
Known for their conscious approach to hip hop, MCult stand apart in a genre often dominated by surface level impact. Their music prioritises message over trend, with lyrics shaped by lived experience and a clear intention to uplift, reflect and connect. Each release feels less like a performance and more like a conversation, offering listeners clarity, encouragement and a sense of shared understanding.
Their latest single, “Stop Drop Roll”, is the trio’s first release under AudioWave Records and represents a defining moment in their evolution. Focused, grounded and self aware, the track captures MCult at a point of alignment, artistically confident and ready to expand their reach without compromising their values. It reinforces the group’s commitment to meaningful storytelling while signalling their arrival on a wider stage.
Emerging from Manchester, MCult drew inspiration from the city’s long-standing cultural influence, blending hip hop with alternative and spoken word elements. Their sound is disciplined and intentional, shaped by the city’s history of artists who have consistently challenged norms and spoken truth through music. Rather than chasing commercial formulas, MCult have built their identity around substance, integrity and community.
Momentum is already building. The trio have secured bookings for summer 2026 festival appearances, reflecting growing demand and increasing recognition across the live circuit. With AudioWave Records’ global distribution and international media network behind them, MCult are now preparing to take their music beyond the United Kingdom, introducing their message to audiences worldwide.
Speaking on the release, the group described the moment as a natural progression rather than a sudden shift.
“Stop Drop Roll represents where we are right now, focused, grounded and ready for the next stage. This partnership allows us to grow while staying true to what we stand for,” they said.
AudioWave Records echoed that sentiment, highlighting the trio’s depth and cultural awareness.
“MCult are thoughtful, musically focused and driven by purpose. Their message resonates beyond borders, and we are proud to support their journey on a global scale,” the label commented.
As MCult continue to build, their trajectory feels intentional rather than rushed. With new music on the horizon, upcoming live performances and international opportunities ahead, the Manchester trio are positioning themselves not simply as artists on the rise, but as voices committed to longevity, authenticity and impact.
For updates, new releases and live announcements, follow MCult on social media at @mcultofficial.
For all media enquiries, please contact rebecca@audiowave.email.